Belief
1. We believe that most human potential remains locked and trapped within individuals and that unlocking the potential already present within the individual is the single most important way to achieve success
2. We know that a lot of students in the UK are achieving at levels far below their potential and the traditional education system is currently unable to unlock a lot of this potential (in many cases it actually confines the abilities of students and limits their expectations)
3. From our experience, we know the right approach and tools to unleash this potential leading to astounding success in university applications and careers thereafter
4. We believe that background, race, ethnicity and gender should not limit the achievement of students